Conversocial gives users a way to manage social media and discussions. The site focuses on the idea that high engagement will lead to high visibility (and more exposure). Using ConverSocial, professionals and businesses can stay on top of discussions about their product or service. ConverSocial allow the user to see complains and questions through social media. These items are visible to followers. This information allows the user to address any concerns or questions quickly, creating a positive experience that can be seen by others. Collaborations features are included as well as interaction histories so the user can see the development of discussions. The tools provided will also help the user determine what kind of content has a stronger impact on their audience. Users can efficiently moderate their brand and protect content from inappropriate comments and spam. ConverSocial is used by Groupon, Aviva, MediaCom, Tempero, Abercrombie and Kent and ITV.
Conversocial was founded in November of 2009 by Joshua March. The application was intended to give users a better way to manage social media on Facebook and Twitter. Today, ConverSocial employs fewer than 10 individuals including CEO March and CTO Dan Lester at its London office.
Conversocial.com provides users with many ways to view, manage and maintain customer interactions. The user can see what is being said and react accordingly as necessary. This gives the user a rare opportunity to show good customer service and provide more information to customers or potential customers quickly. Fast reactions and in depth responses can speak volumes for a company’s ethics and overall quality to consumers.
The ConverSocial website uses a stylish dark color scheme offset by vibrant blue and refreshing orange. The contrasting colors work well for the site, creating a unique layout that is easy on the eyes. Users can find navigational links in the upper, right hand corner while information and screenshots are paged through near the center of the site. The application offers a use friendly interface that retains an air of professionalism while working in hints of beautiful color.
A new user can begin the registration process by clicking the orange and white “Sign Up and Pricing” button in the upper, right hand corner of the ConverSocial homepage. Doing so takes the user to the pricing page. To the right, the user can find a 14 day free trial sign up form. The form requires a first and last name, email address, company name and password.
ConverSocial gives its users three plans to choose from. The user must choose a plan after their 14 day free trial is over. The Starter plan is intended for small teams. This plan costs around $125 per user per month and includes the core features and unlimited channels. The mid-ranged Plus plan is intended for growing teams and costs around $165 per user per month. This plan upgrades to include role and access permissions, multi-channel publishing capabilities and aggregated channel analytics. The free trial provides the same level of access as the Plus plan. The third option is the Enterprise plan which is intended for multiple teams and costs around $200 per user per month. This plan includes location based permissions, custom channel groups and custom team groups.
ConverSocial is a valuable tool for anyone who works with social media and marketing. The application helps users manage interactions with their audiences and gives them more ways to create a positive view of their brand.